Many years ago I worked with an editor who insisted I remove all my links from the stories I wrote. Put them at the bottom of the story, she said, or in a sidebar next to it. Stories with no links? I did it, but I thought she was crazy not to take full advantage […]
Do you have a “robust,” “mission critical” product? Even if so, you might be hurting your prospects by describing it as such. In this article on MarketingSherpa.com, reporter Adam T. Sutton warns that stock phrases can lead to customer indifference and obscurity on the web. He quotes David Meerman Scott, marketing expert and author, who […]
Joining the debate on the effect the iPad will have on reading and writing, New York University student and Kommons-founder Cody Brown says it won’t kill books but that it could, and probably should, transform the way we think about and create them. He says authors shouldn’t think of the iPad just as a place […]
If you love your gadgets and love talking with people who love gadgets, you’ve probably already heard about gdgt.com, a technology site that lets you “engage with your devices and hang out with people who are as passionate about their gear as you are,” according to the gdgt.com About page. Investors are loving gdgt.com as […]
Image via Wikipedia Software Programming Guru Joel Spolsky wrote his final “Joel on Software” blog post last week, leading some to wonder whether blogging was going the way of hot metal typesetting. Award-winning journalist and Salon.com co-founder Scott Rosenberg doesn’t think so: Blogging emerged and continues to thrive because it gives us something our old […]
How to gather information, assess it, and present it in a way readers will understand and appreciate