“People love stories”

“A final predictor of success is the quality of the story itself. ‘People love stories. The more you see your story as part of a broader narrative, the better,’ Berger says.” — Maria Konnikova in The New Yorker

Looking for a Social Media Strategy? Join the Navy

In January, a catastrophic 7.0 Mw earthquake hit Haiti. Around the same time, the U.S. Navy launched its Facebook page. During the aftermath, the Navy was one of several organizations that used social media to its full advantage, communicating with other members of its group, and the public at large. Six months later, that page […]