Content

“The key the future of the world …”

“The key the future of the world …”

Pete Seeger was a singer, songwriter, and lifelong champion for social change. He also recognized the importance of storytelling in effecting that change. From Jon Pareles’ obituary of Pete Seeger in The New York Times: Through the years, Mr. Seeger remained determinedly optimistic. “The key to the future of the world,” he said in 1994, “is […]

“People love stories”

“A final predictor of success is the quality of the story itself. ‘People love stories. The more you see your story as part of a broader narrative, the better,’ Berger says.” — Maria Konnikova in The New Yorker

Getting down to details with a content audit, Part 2

While conducting an audit of a website recently, I wanted to create a comprehensive site map that would give me a detailed picture of every asset in my site. I didn’t know the best way to do that. So I checked in with members of the Content Wranglers group on LinkedIn and received two great […]