Editor’s Note: Pem McNerney, who wrote this, is a former employee of Patch. A week and a day after the latest layoffs from Patch, the hyperlocal news operation now run by Hale Group and AOL, several of those laid off in the latest round have pivoted quickly and figured out what they want to do. […]
Pete Seeger was a singer, songwriter, and lifelong champion for social change. He also recognized the importance of storytelling in effecting that change. From Jon Pareles’ obituary of Pete Seeger in The New York Times: Through the years, Mr. Seeger remained determinedly optimistic. “The key to the future of the world,” he said in 1994, “is […]
“A final predictor of success is the quality of the story itself. ‘People love stories. The more you see your story as part of a broader narrative, the better,’ Berger says.” — Maria Konnikova in The New Yorker
While planning for an upcoming website redesign project, I sought advice on LinkedIn about the best way to conduct a content audit. We were in the midst of a time-consuming, page-by-page evaluation of our site, which has more than 2,000 assets. Compared to many sites, that’s not very big. But it started to feel like […]
Many years ago I worked with an editor who insisted I remove all my links from the stories I wrote. Put them at the bottom of the story, she said, or in a sidebar next to it. Stories with no links? I did it, but I thought she was crazy not to take full advantage […]
How to gather information, assess it, and present it in a way readers will understand and appreciate