By Pem McNerney on August 17, 2010
Wired Magazine: http://bit.ly/aZ3OTc "why the new breed of media titan is forsaking the Web for more promising (and profitable) pastures." # 10 Rules for Writing Numbers and Numerals: http://bit.ly/d79JFB # Social-Website Advertising Sales to Increase 29% Next Year, EMarketer Says – Bloomberg: http://bit.ly/9vKypK # They Got Dibs! Make Your Audience Your A-Girl: http://bit.ly/c9o3MX # Columbia's […]
Posted in Daily News Digest | Tagged news
By Pem McNerney on August 17, 2010
While planning for an upcoming website redesign project, I sought advice on LinkedIn about the best way to conduct a content audit. We were in the midst of a time-consuming, page-by-page evaluation of our site, which has more than 2,000 assets. Compared to many sites, that’s not very big. But it started to feel like […]
Posted in Content, Content Audit, Design, Editing, Uncategorized | Tagged Alice Ainsworth, Content, Content Audit, redesign
By Pem McNerney on August 16, 2010
Making his first million : http://gizmo.do/cognYx via | w/ a pay-per-click advertising company that distributes 300 million ads per month # On the Media: Goodreads.com founder pushes print on the Web, not on paper – Los Angeles Times: http://bit.ly/93ftyK # Times Paper in Mass. to Charge for Online Content – Media Decoder Blog – NYTimes.com: […]
Posted in Daily News Digest | Tagged news
By Pem McNerney on August 15, 2010
Cris Brogan on writing together: http://bit.ly/cNEjGb | tools include Google docs, Adium, keeping to a schedule, no egos, lots of editing # Powered by Twitter Tools
Posted in Daily News Digest | Tagged news
By Pem McNerney on August 14, 2010
The Friday Podcast: Creating Lanes On The Information Superhighway : Planet Money : NPR: http://n.pr/cTZYen # Chris Brogan: It’s Not About the Mic: http://bit.ly/dkiuEP | "What you’re selling them, one hopes, is human business." # Connecticut Shoreline » Wifi Where?: http://bit.ly/cTJhlW # Hook, line and sinking – Omaha.com: http://bit.ly/bHycRk | balancing social media with RL […]
Posted in Daily News Digest | Tagged news
How to gather information, assess it, and present it in a way readers will understand and appreciate