Emails that include sharing options have a higher click-through rate, according to a recent survey. And when it came to sharing, more was better. The survey, conducted by email marketing firm GetResponse from March 23 to May 12, 2010 examined 500 million messages sent by more than 19,000 individuals or companies. The email senders had […]
Last October, the Federal Trade Commission published a guide on endorsements and testimonials. For bloggers who accept payments or free products, the bottom line is clear. Cash and in-kind payments must be disclosed. The associate director for advertising practices at the Federal Trade Commission, Mary K. Engle, said that the overall idea behind the guidelines […]
In January, a catastrophic 7.0 Mw earthquake hit Haiti. Around the same time, the U.S. Navy launched its Facebook page. During the aftermath, the Navy was one of several organizations that used social media to its full advantage, communicating with other members of its group, and the public at large. Six months later, that page […]
Many years ago I worked with an editor who insisted I remove all my links from the stories I wrote. Put them at the bottom of the story, she said, or in a sidebar next to it. Stories with no links? I did it, but I thought she was crazy not to take full advantage […]
Why should you spend your valuable time writing and reading Twitter posts made up of 140 characters or less? For busy people who run businesses, foundations, educational institutions, newspapers, and other organizations, it’s a good question. The prospect of getting pulled into the maw of the seemingly voracious social media monster can be daunting. Most […]
How to gather information, assess it, and present it in a way readers will understand and appreciate