LinkedIn, Facebook, Twitter Emerge as “Big Three” Social Networks

Social media is playing an ever bigger role in business professionals’ decision making process, according to a report from the Society for New Communications Research (SNCR). The study, derived from an online survey and telephone interviews with “senior level business professionals,” says that “traditional decision-making processes are being disrupted by social media,” and that “professional networks are an increasingly essential decision-support tool.” LinkedIn, Facebook, and Twitter are cited as the “big three” social networks for businesses. The study also highlights the importance of mobile communications in the connecting and collaborating process.

“The convergence of the Internet, Web 2.0, and mobile technologies has created a disruptive shift in business. The era of Business-to-Person (B2P) communications driven by all things social (social media, social networks, and social influence) has emerged as a new model for engagement, and Social Media Peer Groups (SMPG) have evolved to take important and influential shape in a new business and economic environment,” says Donald Bulmer, the head of Industry & Influencer Relations at SAP, a company that specializes in collaborative business software.

You can read the whole report on PRWeb. You can find out more about SAP at their Web site.

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