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Using Social Media to Move Past World Class, Cutting Edge GobbledyGook

By Pem McNerney on May 18, 2010

Do you have a “robust,” “mission critical” product? Even if so, you might be hurting your prospects by describing it as such. In this article on MarketingSherpa.com, reporter Adam T. Sutton warns that stock phrases can lead to customer indifference and obscurity on the web. He quotes David Meerman Scott, marketing expert and author, who […]

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