Last October, the Federal Trade Commission published a guide on endorsements and testimonials. For bloggers who accept payments or free products, the bottom line is clear. Cash and in-kind payments must be disclosed. The associate director for advertising practices at the Federal Trade Commission, Mary K. Engle, said that the overall idea behind the guidelines […]
If you love your gadgets and love talking with people who love gadgets, you’ve probably already heard about gdgt.com, a technology site that lets you “engage with your devices and hang out with people who are as passionate about their gear as you are,” according to the gdgt.com About page. Investors are loving gdgt.com as […]
Image via Wikipedia Software Programming Guru Joel Spolsky wrote his final “Joel on Software” blog post last week, leading some to wonder whether blogging was going the way of hot metal typesetting. Award-winning journalist and Salon.com co-founder Scott Rosenberg doesn’t think so: Blogging emerged and continues to thrive because it gives us something our old […]
How to gather information, assess it, and present it in a way readers will understand and appreciate