By Pem McNerney on January 28, 2014
Pete Seeger was a singer, songwriter, and lifelong champion for social change. He also recognized the importance of storytelling in effecting that change. From Jon Pareles’ obituary of Pete Seeger in The New York Times: Through the years, Mr. Seeger remained determinedly optimistic. “The key to the future of the world,” he said in 1994, “is […]
Posted in Content, Storytelling, Uncategorized, Writing
By Pem McNerney on January 26, 2014
From my friend Susan, posted to her Facebook page, on the anniversary of Virginia Woolf’s birthday: “What is the meaning of life? That was all–a simple question; one that tended to close in on one with years, the great revelation had never come. The great revelation perhaps never did come. Instead, there were little daily […]
Posted in Storytelling, Writing
By Pem McNerney on July 18, 2010
As someone who constantly recommends the WordPress publishing platform, I’m also intrigued by other blogging platforms, particularly those that promise to be easy to use for non-technical content creators. A recent article from poynter.org makes the case for Tumblr. The article by Mallary Jean Tenore features Mark Coatney, who used to work at Newsweek and […]
Posted in Blogging, Content, Social Media, Writing
By Pem McNerney on June 13, 2010
Last October, the Federal Trade Commission published a guide on endorsements and testimonials. For bloggers who accept payments or free products, the bottom line is clear. Cash and in-kind payments must be disclosed. The associate director for advertising practices at the Federal Trade Commission, Mary K. Engle, said that the overall idea behind the guidelines […]
Posted in Blogging, Content, Social Media, Writing | Tagged Blogging, Brooklyn Blogfest, J. David Goodman
How to gather information, assess it, and present it in a way readers will understand and appreciate