“A final predictor of success is the quality of the story itself. ‘People love stories. The more you see your story as part of a broader narrative, the better,’ Berger says.” — Maria Konnikova in The New Yorker
When it comes to launching a social media campaign, some people just jump in with both feet. They sign up for their accounts one morning, and are linking in, facebooking, and tweeting out later that afternoon. They figure it can be hard to know what you want to do before you know what it is […]
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How to gather information, assess it, and present it in a way readers will understand and appreciate