“A final predictor of success is the quality of the story itself. ‘People love stories. The more you see your story as part of a broader narrative, the better,’ Berger says.” — Maria Konnikova in The New Yorker
Emails that include sharing options have a higher click-through rate, according to a recent survey. And when it came to sharing, more was better. The survey, conducted by email marketing firm GetResponse from March 23 to May 12, 2010 examined 500 million messages sent by more than 19,000 individuals or companies. The email senders had […]
In January, a catastrophic 7.0 Mw earthquake hit Haiti. Around the same time, the U.S. Navy launched its Facebook page. During the aftermath, the Navy was one of several organizations that used social media to its full advantage, communicating with other members of its group, and the public at large. Six months later, that page […]
LinkedIn, Twitter, and Facebook are among the most popular social media marketing tools for organizations. Add WordPress for blogging and lightweight website content management. Then supplement all of that with Constant Contact email newsletters and event marketing for a powerful, yet relatively inexpensive social media suite. The problem is that it can get complicated keeping […]
Social media is playing an ever bigger role in business professionals’ decision making process, according to a report from the Society for New Communications Research (SNCR). The study, derived from an online survey and telephone interviews with “senior level business professionals,” says that “traditional decision-making processes are being disrupted by social media,” and that “professional […]
How to gather information, assess it, and present it in a way readers will understand and appreciate