“A final predictor of success is the quality of the story itself. ‘People love stories. The more you see your story as part of a broader narrative, the better,’ Berger says.” — Maria Konnikova in The New Yorker
A new iPad app called Flipboard has been the subject of enthusiastic reviews in Website magazine and other media outlets recently. The app connects to your social media accounts, aggregates content from those sources, and presents it in a “slick, easy-to-use ‘personal magazine,’” says the Website magazine article. “Every time the app is launched, your […]
As someone who constantly recommends the WordPress publishing platform, I’m also intrigued by other blogging platforms, particularly those that promise to be easy to use for non-technical content creators. A recent article from poynter.org makes the case for Tumblr. The article by Mallary Jean Tenore features Mark Coatney, who used to work at Newsweek and […]
When it comes to launching a social media campaign, some people just jump in with both feet. They sign up for their accounts one morning, and are linking in, facebooking, and tweeting out later that afternoon. They figure it can be hard to know what you want to do before you know what it is […]
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How to gather information, assess it, and present it in a way readers will understand and appreciate