Emails that include sharing options have a higher click-through rate, according to a recent survey. And when it came to sharing, more was better. The survey, conducted by email marketing firm GetResponse from March 23 to May 12, 2010 examined 500 million messages sent by more than 19,000 individuals or companies. The email senders had […]
Last October, the Federal Trade Commission published a guide on endorsements and testimonials. For bloggers who accept payments or free products, the bottom line is clear. Cash and in-kind payments must be disclosed. The associate director for advertising practices at the Federal Trade Commission, Mary K. Engle, said that the overall idea behind the guidelines […]
Many years ago I worked with an editor who insisted I remove all my links from the stories I wrote. Put them at the bottom of the story, she said, or in a sidebar next to it. Stories with no links? I did it, but I thought she was crazy not to take full advantage […]
LinkedIn, Twitter, and Facebook are among the most popular social media marketing tools for organizations. Add WordPress for blogging and lightweight website content management. Then supplement all of that with Constant Contact email newsletters and event marketing for a powerful, yet relatively inexpensive social media suite. The problem is that it can get complicated keeping […]
Do you have a “robust,” “mission critical” product? Even if so, you might be hurting your prospects by describing it as such. In this article on MarketingSherpa.com, reporter Adam T. Sutton warns that stock phrases can lead to customer indifference and obscurity on the web. He quotes David Meerman Scott, marketing expert and author, who […]
How to gather information, assess it, and present it in a way readers will understand and appreciate