By Pem McNerney on August 16, 2017
What a horrific few days it has been. My heart breaks for Charlottesville; the young woman who died while protesting the neo-Nazis, the KKK, and other white supremacists who came to her hometown to protect a hunk of metal that the duly elected city council had voted to remove; and also for the two state […]
Posted in Journalism, Storytelling
By Pem McNerney on August 13, 2017
I’ve spent some time recently thinking about the role journalism plays in the world these days, and how we got here. As someone who’s been a journalist, on and off, for more than two decades I worry about how journalism has evolved and devolved during that time as we struggle to make sense of new […]
Posted in Content, Journalism
By Pem McNerney on January 28, 2014
Pete Seeger was a singer, songwriter, and lifelong champion for social change. He also recognized the importance of storytelling in effecting that change. From Jon Pareles’ obituary of Pete Seeger in The New York Times: Through the years, Mr. Seeger remained determinedly optimistic. “The key to the future of the world,” he said in 1994, “is […]
Posted in Content, Storytelling, Uncategorized, Writing
By Pem McNerney on August 31, 2010
While conducting an audit of a website recently, I wanted to create a comprehensive site map that would give me a detailed picture of every asset in my site. I didn’t know the best way to do that. So I checked in with members of the Content Wranglers group on LinkedIn and received two great […]
Posted in Content, Content Audit, Editing
How to gather information, assess it, and present it in a way readers will understand and appreciate