News Updates for 2010-07-20

• Local Guide Publisher Relaunches With New Strategy (And Name) | paidContent: http://bit.ly/ddLzzt #
• ZenithOptimedia: Social Media, Mobile Ads Fuel Improved Outlook | paidContent: http://bit.ly/9YfKfd #
• Amazon: E-Books Pass Print: http://bit.ly/b4hrZR "over past three months, for every 100 hardcover books … it has sold 143 Kindle books" #
• Blogs as Loss Leaders: http://bit.ly/dsEODi "What’s your plan for value? … How do you use [loss leaders] to bring business forward?" #
• "Linking email with social media … combines two different animals: direct response and organic communities": http://bit.ly/dkVmb5 #

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